Research and innovation

احتاجت الشعوب منذ القدم إلى التواصل فيما بينها, و الاستجابة لمتطلبات الحياة في الاستقرار السياسي و لذلك لجأت إلى تحقيق ذلك عن طريق ارسال الرسل و المبعوثين و هذا هو بداية ما عُرف فيما بعد بالدبلوماسية الحديثة و ظهور السفراء الذين تولوا هذه المهمة.والدولة العثمانية حظيت بعلاقات سياسية عديدة في الشرق والغرب و لذلك توجب عليها أن تتجه نحو الجانب الدبلوماسي من اجل توثيق هذه العلاقات و الاستفادة منها في الجانب السياسي والاقتصادي و إظهار هيبة الدولة العثمانية، وتجاوز الازمات التي تعرضت لها . و برزت اهمية هذه العلاقات الدبلوماسية في عهد السلطان سليمان القانوني (926هـ - 973هـ / 1520م – 1566م) وهو العصر الذهبي للدولة العثمانية, وبدأت الدول بإرسال السفراء و البعثات الدبلوماسية الى استانبول ، وحظيت هذه السفارات باهتمام كبير في البلاط العثماني ، وصاحب ذلك اقامة مراسم استقبال تناسب قدوم السفراء وتعكس اهتمام السلطان ورجال الدولة بهذا الامر وفق قواعد دبلوماسية محددة

The study sought to reveal the extent to which Egyptian and Saudi university students rely on influencer content on social media platforms and the relationship between this and their perceived credibility. It also sought to identify the motives and behaviors behind the respondents' use of influencer content on social media platforms. It also explored the most significant effects (cognitive, affective, and behavioral) resulting from the respondents' following of influencer content on social media platforms. The study relied on a descriptive approach using a questionnaire, applied to a sample of 450 people. The study also relied on the media dependency approach and the source credibility model within its theoretical framework. The study results confirmed: (1) The existence of a statistically significant positive correlation between the degree to which Egyptian and Saudi university students rely on social media platforms to follow influencer content and their level of credibility of that content. (2) The existence of a statistically significant relationship between the cognitive, affective, and behavioral effects resulting from Egyptian and Saudi university students' reliance on social media platforms to follow influencer content and their level of credibility of that content. 3) There is a statistically significant relationship between the dimensions of credibility (attractiveness, expertise, and trustworthiness) in influencers' content on social media platforms and the level of credibility of that content. These results indicate that Egyptian and Saudi university students prefer to follow content from influencers with high credibility.

The study sought to reveal the extent to which Egyptian and Saudi university students rely on influencer content on social media platforms and the relationship between this and their perceived credibility. It also sought to identify the motives and behaviors behind the respondents' use of influencer content on social media platforms. It also explored the most significant effects (cognitive, affective, and behavioral) resulting from the respondents' following of influencer content on social media platforms. The study relied on a descriptive approach using a questionnaire, applied to a sample of 450 people. The study also relied on the media dependency approach and the source credibility model within its theoretical framework. The study results confirmed: (1) The existence of a statistically significant positive correlation between the degree to which Egyptian and Saudi university students rely on social media platforms to follow influencer content and their level of credibility of that content. (2) The existence of a statistically significant relationship between the cognitive, affective, and behavioral effects resulting from Egyptian and Saudi university students' reliance on social media platforms to follow influencer content and their level of credibility of that content. 3) There is a statistically significant relationship between the dimensions of credibility (attractiveness, expertise, and trustworthiness) in influencers' content on social media platforms and the level of credibility of that content. These results indicate that Egyptian and Saudi university students prefer to follow content from influencers with high credibility.

The study aims to monitor the rhetorical strategies in the Arab and Western media discourse regarding the recent Gaza war, considering that rhetorical strategies are among the most important features of global media discourse to achieve specific goals and numerous effects, by formulating the media message in ways and forms that enable the writer to convince the reader of an idea or point of view, based on the arguments and evidence that support it, especially with the development of means of communication and reaching the masses regardless of their times, places, languages, and cultures. The descriptive causal study relied on an integrative approach to discourse analysis, which included analyzing the discourse as a social practice, analyzing rhetorical arguments, and analyzing the framework, as 30 articles were analyzed on the Youm7 and Washington Post websites. The study monitored the explicit employment of several rhetorical strategies in Youm7, which expresses the Egyptian Arab point of view, and the Washington Post website, which expresses the Western, American, and European point of view. It became clear that Youm7 relied on the offensive strategy from the first moment, considering what happened on October 7, 2023, as heroism, steadfastness, honor, and a victory for the suffering of the Palestinians. It also adopted a strategy of accusing the other party, by placing responsibility on Israel is always the cause of crises and wars due to the criminal acts it commits against the Palestinians, while the Western discourse relied on a strategy of defending Israeli narratives and supporting its point of view. It also relied on a strategy of accusing the Palestinians of terrorism and demagoguery, and that they are a source of constant suffering and concern for Israel, which has the right to defend itself and protect its citizens from attacks by Palestinians, especially armed Palestinian factions. The study also monitored the use of arguments and evidence according to the opposing ideologies of the two sides, relying on historical, cultural, religious and social evidence, which came in favor of the Palestinian side, in contrast to the weakness of Western arguments and their attempt to neutralize the evidence and arguments of the Arab discourse.

Media of all kinds play an important social role in transmitting news and information in an era characterized by technological progress, intellectual overlap, and media influence in a world witnessing an unprecedented revolution in communication technology, which has accelerated the flow of information through mobile news applications in various forms, including news, reports, and economic and social information in various fields, making them a primary source of information for users. Economic awareness refers to the conceptual framework of economic values ​​that leads to a correct understanding of the economic reality among Egyptian women, which works to direct their economic behavior towards the desired path. Their economic practices become acceptable in relation to economic aspects, which leads to maximizing economic resources, participating in economic organization, and striving to achieve general and private economic goals. The world today is facing numerous economic challenges that require a collective response, which necessitates attention to economic awareness among all, and women in particular. Developing it has become an individual obligation, as we must possess a degree of information and skills that confirm positive trends in economic aspects. To participate, interact, produce, save and consume in a rational manner, and make the rational economic decisions they deem appropriate. Thus, the study problem can be defined in the following main question: What is the relationship between Egyptian women's search for information via mobile news applications and awareness of economic problems ?

ولد الشيخ محمد كامل القصاب في دمشق عام 1290 هـ / 1873م، وذلك خلال الحكم العثماني لبلاد الشام، انشغل بالعلم منذ صغر سنه و ظل منصرفاً إليه فبرع في علوم الدين و اللغة ، و كانت بدايته العلمية في كتاتيب دمشق.

تمتاز القارة الأفريقية بموقع جغرافي مهم جعلها تکون محط أنظار الدول الکبرى حيث أنها تتوسط الممرات الملاحية بين القارات وتطل على مضائق وقنوات هامة، کما أنها همزة وصل بين قارات العالم وتقوم بدور هام في المجالات الاقتصادية والامنية والثقافية ، وهي کذلک سوقا تجارية ضخمة للصادرات والواردات واستثمار رؤوس الاموال . وبسبب کبر مساحتها أصبحت تمتلک العديد من الثروات الطبيعية فهي تمتلک احتياطي من الذهب يقدر بحوالي50%من اجمالي احتياطي العالم وفيما يخص مجال الطاقة تحوي القارة 8%من الاحتياطي العالمي من البترول والغاز الطبيعي و 6%من الفحم و28%من اليورانيوم و33%من الطاقة الکهرومائية وتعتمد على الزراعة التي تمثل نسبتها 61%من نشاط السکان العاملين حيث تقدر بـ 20%من الناتج الداخلي الخام للقار